Alkalive Featured in Al-Raya: Qatar’s First Tethered Cap Launch Marks a New Milestone in Sustainability
Doha, Qatar
In a special feature published today by Al-Raya Newspaper, Alkalive announced the official launch of Qatar’s first tethered cap bottle design—an important step that strengthens the company’s position as a leading innovator in the local bottled water market.
The exclusive coverage highlighted the perspectives of Mr. Osama Maryam, CEO, and Mr. Ramy Essam Abdel Aal, Sales and Marketing Director, who discussed the significance of the new design, its environmental value, and its alignment with Qatar’s long-term sustainability goals.
A Global Standard Reaching Qatar Ahead of Time
The tethered cap—designed to remain attached to the bottle even after opening—has recently become mandatory across the European Union under the Single-Use Plastics Directive (EU SUPD 2019/904). Its purpose is to reduce plastic litter, facilitate full recyclability, and minimize the environmental impact of bottle closures.
By introducing this innovation early in Qatar, Alkalive reinforces its commitment to adopting leading global standards and contributing to a cleaner, more sustainable environment.
Supporting Qatar National Vision 2030
The new cap design directly supports the environmental development pillar of Qatar National Vision 2030, promoting responsible production and consumption, reducing plastic waste, and enhancing recycling efficiency by keeping the cap attached to the bottle at all times.
Leadership Insights Featured in Al-Raya
In their interview with Al-Raya, Alkalive executives shared the motivations behind the move:
Mr. Osama Maryam, CEO, stated:
“Our role as a national company goes beyond delivering quality products. By introducing the tethered cap to Qatar, we are aligning with global sustainability standards and contributing to a more environmentally responsible future.”
Mr. Ramy Essam Abdel Aal, Sales and Marketing Director, added:
“This innovation combines two important values: environmental protection and everyday convenience. Consumers benefit from a cap that never gets lost, never falls, and stays clean throughout use.”
A Continuation of Alkalive’s Legacy of Firsts
Alkalive’s introduction of the tethered cap reflects a long-standing culture of leadership and innovation. Over the years, the company has been the first in Qatar to introduce:
High-quality alkaline water
Sparkling water
Flavored sparkling water
Black water
Natural frankincense-infused water
Now, the tethered cap joins this distinguished list—marking another achievement in Alkalive’s journey of innovation.
About Alkalive
Alkalive is a Qatari brand recognized for redefining the premium water segment through innovation, quality, and sustainability-driven packaging. The company remains committed to supporting Qatar’s environmental goals and continuously elevating the consumer experience.
